When you browse our Web site, you do so anonymously. While we do not collect personal information when you browse, your computer may automatically provide us with certain information, including information about your computer’s operating system, IP address and browser type, as well as your access date and time and your referring and exiting URLs. Any information which your computer provides us when you browse our Web site may be used by Locarto and/or its agents solely for internal purposes. Locarto does reserve the right to disclose any information that it obtains through the Web site to appropriate governmental or regulatory authorities, if required by law or by any governmental or law enforcement agency. From time to time, Locarto may offer additional services through separate Web sites linked to this Web site. Such linked Web sites may be subject to alternative terms of use, including use of your personal information. Your use of any such services shall constitute your acceptance of such alternative terms of use. The materials contained on this Web site are provided for general information purposes only. Neither Locarto nor its agents accept any responsibility for any loss that may arise from reliance on information contained on this site. Locarto reserves the right to remove and/or update any or all information from the Web site at any time without notice.


Locarto AS (reg. no. 920 884 407) ("the Company" or "we") is the data controller for processing of your personal data that you provide us when you use our services. This privacy policy (the “Privacy Policy”) is for you, so you as a user and a data subject, can feel confident that the we, as the data controller, handle your information in an appropriate manner and complies with applicable regulatory frameworks governing the processing of personal data. Below we describe how the Company processes your personal data and what rights you have, and how you can contact the Company in case you have any questions or want to exercise your rights. You do not need to provide us with any personal data in addition to the data collected by cookies to use our website, but you may not be able to visit all parts of the website or access our services without providing personal data. We have always been and continue to be committed to protecting and keeping secure any and all personal data we receive, and have confirmed our compliance with the General Data Protection Regulation (GDPR) in regards to our own collection of your personal information. If you provide information by which you can be identified, it will be used only in accordance with our Privacy Policy. If you have any questions to our handling of personal data, please feel free to contact us at info@locarto.com.


The purpose of the processing of personal data is to enable us to operate and maintain our website, provide our services and market and sell our services in addition to ensuring our compliance with applicable laws. We collect and process your personal data only to the extent that this is necessary for the aforementioned purposes. Processing of your personal data is necessary for the performance of a contract to which you, as the data subject, are party or in order to take steps at the request of you prior to entering into a contract (GDPR art 6 (1) (b)). Processing of your personal data is also lawful in order to comply with the obligations established by law (including, without limitation, tax and accounting obligations), for the administrative management of the agreements including invoicing and processing payments, for the receipt of goods and/or services in our premises, and for managing legal disputes (if any) (GDPR art 6 (1) (c)).


We collect information and other details submitted by you via our website forms and by emails sent to our domain, when you inquire about our products and services and when we provide our services to you. We also collect information you give us in person (i.e. at art fairs), in relation to transactions or any inquiry submitted by any method of communication. This includes the contact persons for our corporate customers. The information we collect may include name, place of birth, date of birth, address (home and work), phone number, email addresses, company affiliation (i.e. employer), online user names you use on Facebook, Instagram and LinkedIn as well as pseudonyms (i.e. artist names). To the extent our Customers provide us with data about their customers, prospects, professional contacts and suppliers, our Customers will be the data controller with respect to such information. The personal data will be used for to provide our services, including but not limited to producing presentations of artist and their works. When you are browsing our website, we may collect your IP address, device type, device operating system, browser type, general location and language. We are not able to identify website visitors personally if personal information is not submitted via our website forms. The cookies we use on our website is described in our cookie policy.


We are committed to keeping your personal data secure and have implemented appropriate measures to safeguard the information we process to prevent unauthorized access or disclosure.


Your personal data will not be processed and stored longer than what is necessary with regard to the purposes of the processing, our legal obligations to us as a company (i.e. accounting regulations) or applicable privacy laws. We are required to retain certain types of personal information in order to provide our services and fulfil our legal obligations, such as financial records relating to purchases and ongoing subscriptions. The personal data related to the services you purchase will be kept as long as you have an active subscription and for a reasonable period thereafter. Other personal data will be retained as long as it is in our legitimate interest to do, to comply with legal obligations or to provide our services. Some of our services also require keeping information in our database to provide historic data related to artistic work, including the name and other personal details of the creator of the work. Personal data which we process based on your consent will be deleted if we are instructed by you.


Data subjects shall have the rights contemplated in the GDPR (articles from 15 to 21) in respect of the processing of data contemplated thereto, including the right to:

To exercise the rights above, and to request any further information regarding how Locarto processes your data, please send an e-mail to the following address: info@locarto.com.


The personal information you provide to us may be shared with third-party companies, agents, contractors, service providers or affiliated companies if this is reasonably required by us to provide our services, respond to inquiries, or for any of the purposes described in this notice. We will not sell, distribute, or lease your personal information to other third parties unless we have your permission or are required by law to do so. Our main data storage locations are in the Ireland and USA. However, as a global company, data are accessed from various locations by our global teams and our trusted partners. The following are the third-party vendors that we utilize to provide our services, and which will process personal data as part of the services to use:


What are cookies?

Cookies are small text files that are downloaded and stored on your communication equipment (PC, tablet, smartphone, etc.) when you open our website. Cookies make it possible to identify you as a visitor to a website, track your activity and use the services offered on the website. Our website uses session cookies (which are deleted when you leave our website) and permanent cookies (which are stored in your web-browser for a predefined period and then deleted). Necessary cookies ensure that the website or service work as intended, e.g. basic functionality such as page navigation and access to secure areas on our website. Functional cookies determine the functionality and the appearance of the website, e.g. your preferred language setting or adaptation to your location. Statistical cookies enable us to analyse how visitors on the website use the website by collecting information about the use of the websites. Advertisement cookies are used to track visitors across websites, and is used to display marketing which is relevant for the individual user and can be used by publishers and third-party advertisers to adapt marketing.

How we use cookies

For the service to work, we use cookies so that the user can browse on our web site and exploit our additional services. Cookies allow us to identify your computer and make any default settings available immediately. We use different cookies to achieve this purpose. Essential cookies allow basic functions to be performed and are required for the website to function properly. This is also the purpose for which we have a legitimate interest in processing data pursuant to Article 6 (1) f) of the GDPR. In addition, we also use advertisement cookies that are used by third-party providers to display personalized advertising, as well as third-party cookies that allow access from content implemented on our page. We use these providers to improve our online site and to offer you a better service that is more tailored to your needs. We only use these cookies if you have given your explicit consent to do so. Our legal basis for using such services in this case is your consent pursuant to Article 6 (1) a) of the GDPR. The cookies we use are known as session cookies, which are deleted automatically at the end of the browser session. Cookies that are stored for a longer period can also be used occasionally, so that your default settings and preferences can be taken into account the next time you visit our website.

What information do our cookies collect?

When you use our website, the following information is collected:

Third party cookies

We use third-party cookies to provide services in addition to the basic functionality of the website. You can choose whether you want to use such cookies. Third-party cookies can be used for purposes determined by the third party and which are regulated by the third party's own cookie statements. Our cookie statement does not apply to third party use of cookies and personal information collected by third party cookies and that we are not responsible for third party processing.

You can consent or refuse the use of cookies

It is voluntary to use cookies and you give your consent through the settings in your browser. When the settings in your web-browser allow the use of cookies, you agree to our use of cookies and to third parties' use of cookies. If you do not accept the use of cookies, you can turn off cookies in the browser's security settings as follows:

Most browsers are set up to accept cookies automatically. However, you can disable the storage of cookies or set your browser to notify you as soon as cookies are sent. It is also possible to manually delete previously saved cookies via the browser settings. Please note that if you refuse to allow storage of cookies or delete essential cookies then some of the services available on our website may not work properly or at all.

Change to the cookie statement

Changes may be made to this cookie statement and we therefore encourage you to read it regularly to keep up to date on how we use cookies. If significant changes are made to this cookie statement or how we use cookies, we will inform you in an appropriate manner.

Overview of cookies used on our website

Cookie Domain Description Duration Type
_hjid .locarto.com This cookie is set by Hotjar. This cookie is set when the customer first lands on a page with the Hotjar script. It is used to persist the random user ID, unique to that site on the browser. This ensures that behavior in subsequent visits to the same site will be attributed to the same user ID. 1 years 19 days 30 minutes Other
_hjFirstSeen .locarto.com No description 1 years 19 days 15 hours 44 minutes Other
_fbp .locarto.com This cookie is set by Facebook to deliver advertisement when they are on Facebook or a digital platform powered by Facebook advertising after visiting this website. 1 years 19 days 17 hours 54 minutes Advertisement
_ga .locarto.com This cookie is installed by Google Analytics. The cookie is used to calculate visitor, session, campaign data and keep track of site usage for the site's analytics report. The cookies store information anonymously and assign a randomly generated number to identify unique visitors. 1 years 20 days 9 hours 15 minutes Analytics
_gid .locarto.com This cookie is installed by Google Analytics. The cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the wbsite is doing. The data collected including the number visitors, the source where they have come from, and the pages viisted in an anonymous form. 1 years 19 days 15 hours 45 minutes Analytics
_gat_UA-180920603-1 .locarto.com No description 1 years 19 days 15 hours 44 minutes Other
fr .facebook.com The cookie is set by Facebook to show relevant advertisments to the users and measure and improve the advertisements. The cookie also tracks the behavior of the user across the web on sites that have Facebook pixel or Facebook social plugin. 1 years 19 days 17 hours 54 minutes Advertisement
_hjIncludedInPageviewSample locarto.com No description 1 years 19 days 15 hours 44 minutes Other
_hjAbsoluteSessionInProgress .locarto.com No description 1 years 19 days 15 hours 44 minutes Other
vuid .vimeo.com This domain of this cookie is owned by Vimeo. This cookie is used by vimeo to collect tracking information. It sets a unique ID to embed videos to the website. 1 years 20 days 9 hours 15 minutes Analytics